Complete price – no hidden costs
£169 Sample priceGood vision mustn't fall victim to tight budgets. That's why we're currently subsidising 10,000 varifocal packages (including a frame of your choice and super anti-reflective coating).
Complete price with no hidden costs · No-obligation appointment · Eye test available at the optician*
24
partner opticians in England
3 million+
customers across Europe
20+ years
of experience
Own lens production · 12-month insurance for prescription changes · Partner opticians across England
WHY WE'RE DOING THIS
We want to be completely open with you: the cost of living is leaving no one untouched. People are holding back on spending – we opticians feel it, and so do the manufacturers.
We see the consequence every day: many people put off the long-overdue purchase of varifocals out of financial worry. They struggle through everyday life with an old prescription – headaches when reading, burning eyes at the screen, uncertainty on the road. Poor vision becomes a way to save money. That shouldn't happen.
So we sat down with our lens manufacturer. The result is our private 'vision support programme': 10,000 complete pairs of varifocals for exactly £169. No ifs, no buts. So that good vision in the UK doesn't become a luxury.
EXPLAINED TRANSPARENTLY
The Comfort Premium varifocal lenses are based on the premium lens technology of 2024. Lenses of this class were in the premium bracket at opticians in 2024. The development costs have long been paid off – you're not paying for today's innovation hype, but for quality proven many times over.
We've committed to our manufacturer to take 10,000 units. This guaranteed volume cuts production costs massively – and both we and the manufacturer deliberately forgo high per-unit profits.
No millions for TV advertising, no licence fees for luxury brands. Every pound saved goes straight into the low price. Honest craftsmanship instead of an expensive façade.
THE LENS IN DETAIL
The Comfort Premium varifocal lenses combine three pairs of glasses in one: distance, intermediate and near vision flow seamlessly into each other – no dividing line, no constant switching of glasses.
Sharp vision when driving, on the road and watching TV – even at dusk.
Relaxed vision at the screen, when cooking and in conversation – exactly the distance where simple reading glasses fail.
Effortless reading: newspaper, smartphone, price tags – without taking your glasses off.
Hardened surface for daily use – wipe your glasses, put them in your bag, carry on.
Less dazzle from headlights when driving at night, more relaxed vision at the screen – and your eyes stay visible in conversation instead of hidden behind reflections.
Premium lens technology from 2024 – made individually to the prescription from your eye test.
Programme quota: 10,000 units UK-wide – allocated in the order appointments are booked.
No-obligation appointment · Eye test available at the optician* · No commitment
THE PROGRAMME QUOTA
10,000
Our supplier supports this initiative and has made us a major concession on the purchase price. The condition: the quota is limited to exactly 10,000 units UK-wide. Once it's used up, regular prices apply again. Places are allocated in the order appointments are booked.
Enter your postcode, choose a partner optician near you – in 60 seconds, no account needed.
Your personal voucher code arrives straight away by e-mail – just bring it to your appointment.
Eye test available at the optician*, choose your frame – your complete varifocals for exactly £169.
* Eye Test is subject to availability; Fees vary; NHS funding may apply.
“Amazing lenses! So much better wider vision than any I've had before. Highly recommended!”
“Outstanding service and the lens quality is brilliant, much better than what I'm normally used to.”
“Excellent lens and great customer service from the optician.”
No-obligation appointment · Eye test available at the optician* · No commitment
